Steven Von has spent the last several years running marketing for local service businesses: Google Ads, Facebook and Instagram, Google Business Profiles, websites, reviews and the follow-up systems behind them. The benchmark data on this site comes from a monthly pull of public Google Business Profile listings that he cleans, deduplicates and summarizes so owners can see how their trade actually shows up on Google. Every guide and post is written or edited by him. Nothing on this site is sponsored, and no numbers are invented: every figure traces back to the dataset or is clearly marked as an example.
How the numbers on this site are made
The benchmark figures come from 20,247 public Google Business Profile listings of pet groomers across 51 states, pulled monthly, deduplicated and summarized. Every number in a guide or post is either drawn from that dataset or labeled as a hypothetical example. See the benchmark report and the method page.
Recent writing
- What appointment reminder texts cost a grooming shop, and when they pay back
- Reader question: should I add a holiday surcharge in December?
- Online booking or text-to-book, and when each one wins for a grooming shop
- What a holiday Facebook campaign costs a grooming shop, and when it pays back
- Reader question: a client left one star because we shaved her matted doodle. Do I reply?
- Reader question: I am booked three weeks out. Do I turn the marketing off?
- What a new grooming client is actually worth, and why most shops price like she is worth one groom
- Hiring a marketing agency as a groomer, or doing it yourself
Contact
Corrections, questions about the data, or press: text or call (385) 386-6239.