Steven Von has spent the last several years running marketing for local service businesses: Google Ads, Facebook and Instagram, Google Business Profiles, websites, reviews and the follow-up systems behind them. The benchmark data on this site comes from a monthly pull of public Google Business Profile listings that he cleans, deduplicates and summarizes so owners can see how their trade actually shows up on Google. Every guide and post is written or edited by him. Nothing on this site is sponsored, and no numbers are invented: every figure traces back to the dataset or is clearly marked as an example.
How the numbers on this site are made
The benchmark figures come from 20,247 public Google Business Profile listings of pet groomers across 51 states, pulled monthly, deduplicated and summarized. Every number in a guide or post is either drawn from that dataset or labeled as a hypothetical example. See the benchmark report and the method page.
Recent writing
- What a new grooming client is actually worth, and why most shops price like she is worth one groom
- Hiring a marketing agency as a groomer, or doing it yourself
- The grooming year: holiday rush, January dead zone and the spring de-shed
- AI answers are pushing the grooming map pack down the phone screen
- Pricing a groom: breed ranges, good-better-best and the policies that protect them
- Missed calls are the most expensive thing in a grooming shop
- The seven things a pet grooming website has to do
- How a grooming business shows up in ChatGPT and AI search answers
Contact
Corrections, questions about the data, or press: text or call (385) 832-6175.